Nostalgiabusters: Why the Ghostbusters Teaser Adds Nothing of Value To Its Marketing Campaign

It’s not often that you get your heart broken on Valentine’s Day. When it does happen, it’s something that you tend to never forget.

So why would Sony and Columbia Pictures risk disappointing their fanbase by releasing a teaser for a highly nostalgic film property on Valentine’s Day?

Now, I won’t delve into the strengths and weaknesses of this nostalgic property and how the studio might have ruined the Ghostbusters brand with this remake. I’ll save that in-depth case study once we get closer to the film’s opening weekend in July.

Today, we’re going to focus on the merits of this teaser for the official trailer.

(Yes, apparently brief teasers announcing the release date of the official movie trailer is now a regular thing.)

So what makes this teaser so bad?

First of all, note the lack of any nostalgic elements from the original Ghostbusters movie. No Ecto-One siren blaring off-screen, no ghosts, no imagery that actually connects it to the Ghostbusters universe. Considering that

Considering that this is the first live-action glimpse of the movie that they’ve shown the public, this is the biggest wasted opportunity from the producers and studio so far. They could have dispelled a lot of online resentment with one or two lines of dialogue, or by giving us a tease of the voices of the new Ghostbusting team. 

Ghostbusters Teaser - Tag Line

Instead, we’re left with what looks like B-roll Transformers military footage editing together and rubber stamped with the Ghostbusters logo at the end.

You could have replaced the teasers tagline of ‘Who You Gonna Call?’ with ‘Dingo’s’ Ate Our Babies?’ and it would not have changed the tone or narrative of the trailer one iota. There would still be soldiers and police driving about, raising guns at some off-screen menace that could be anything from aliens to supervillains to groundhogs.

This could honestly be a sequel to Groundhog Day where Bill Murray leads an army of groundhogs to destroy the Earth.

There was absolutely nothing that teased this was a remake of the Ghostbusters universe – and that continues to scare any fan of the original film. Not showing real footage of your films main actors has always been a sign of a terrible movie.

So why release this teaser on Valentine’s Day?

Probably so fans of the original will know what it’s like to really have their heart broken when they see their childhood continues to get stomped on by a bad marketing campaign. We deserved a look at our new Ghostbusters but now we have to wait until March 3rd.  

Let me know what you think in the comments below. Until then, check out this trailer for the Lego Dimensions Ghostbusters game based on the original movie.

 

 

 

 

 

 

 

 

 

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