Trick or Treat? Pinterest Knocks on YouTube’s Door Searching for a New Audience

Have you ever used Pinterest to find your ideal Halloween costume?  If not, Pinterest is hoping that this year you’ll change your mind.

With over 176 million Halloween-related pins they have packed up their pins and embarked on a massive Halloween campaign to show the users of YouTube the treasure trove that lurks at Pinterest.   Partnering with Funny or Die, Cracked, eHow to YouTube’s Michelle Phan, Pinterest’s Head of Brand, David Rubin, believes that YouTube is a healthy platform to recruit a bigger audience.

What we’re finding is not only that the content [media companies] create is helpful to us, but Pinterest has grown into being a place where we’re driving lots of traffic and interest back to them.

What makes this interesting is that Pinterest isn’t relying on an outside agency for this campaign.  With minimal spending on paid ads they’re relying on a grassroots-style campaign and the word of mouth garnered by their online partners to spread the word for this campaign.  Now, I love Halloween – it truly is my favourite day of the year.  That is why this campaign piques my interest.  It might be a chance to head back online and add some spookiness to my barren boards.  Plus it has a series of new features that I’d love to check out.

So with Pinterest now standing as the second largest driver of traffic on the internet, will this campaign earn them tricks or will they find the audience to push past Facebook and become #1?  At the very least, you’ll be able to find a great costume to win this years inner-office costume party.  So follow me on Pinterest and share some of your spookiest Halloween pins.