The basic truth is this: the Make-A-Wish Foundation has outdone itself once again. Not just the scope of the event – which as you can see below was groundbreaking. It is just the simple fact that through the power social media, they managed to create an inspiring campaign that gathered 10,000 volunteers to help make Miles dream come true, while also being watched by the entire world as it happened live. After all, when the President of the United States takes time out of his day to send Miles a congratulatory video just to add to the glory he felt being Batkid, you know it is a job well done by everyone in San Francisco and at the Make-A-Wish Foundation.
The entire event single-handedly raised the spirits of countless countries, wiping away some of the negativity in both U.S. Politics and up here in Canada. But to talk about that Toronto topic takes away from the adventures of Miles, the caped kindergartener, so let’s continue on.
With Twitter feeds from the major villains leading up to and during the event, their jibes and banter with the world audience, and with Batkid, fleshed out a personality to equally match their comic book personas. The world got villains they could despise and that added layer made it more realistic for all involved.
The crowds lined up to show their support while Batkid, escorted by Batman, rescued a damsel in distress. Without fear he disarmed a Riddler trap to free her from certain doom, before racing away to capture the Riddler at the scene of the real crime. Then in the afternoon chasing down The Penguin in the Batmobile to rescue Lou Seal, the San Francisco Giants mascot. Topping it all off was a flash mob singing Journey’s Don’t Stop Believing (sorry wish I had a video of the flash mob to attach) while Miles, ahem sorry, Batkid, ate lunch between caped crusades.
The resilience of this five-year old to accept the mantle of the bat and strive to live up to the ideals of his hero amazes me.
Just as it amazes me the turnout from the world to give one child the best memory of his life. But in return that child returned the favour tenfold and gave the world an everlasting memory of its own. That is the true magic of the Make-A-Wish Foundation and the magic inside young Miles himself.
Which is why in the end he isn’t just the hero we need, he’s the hero we deserve. If only more of us showed the stoic courage, spirit and determination to help others as Miles showed the world yesterday.
He deserves this and a lot more.
RetroCreative: The Art of Nostalgia Marketing 
this picture is incredible. there may just be hope for our society!
This was truly inspiring from beginning to end. I suspect we were all in need of something like this just to give us back some faith in humankind.